Luma AI

Officiallumalabs.ai

Creative AI agents for video and image

Generate and edit video, images, and audio with AI agents for creative work.

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Overview

Luma is a creative AI platform for generating and editing video, images, and audio, powered by models like Ray3.2 and Uni-1. It offers AI agents that handle end-to-end creative workflows, from research to final delivery, with brand consistency. Designed for creative professionals, agencies, and enterprise teams, Luma provides a free tier and paid plans with credit-based usage.

Key capabilities

Luma provides a unified platform where users can generate videos from text, images, or existing footage, and edit images with a variety of models. It supports multiple AI models including Ray3.2, Ray3.14, Seedance, Kling, Veo, and GPT Image, among others. Users can also generate audio with text-to-speech, sound effects, and music, and use utilities like background removal and video upscaling.

Who it is for

Luma is designed for creative professionals, advertising agencies, and enterprise teams that need to produce brand-consistent content at scale. It is trusted by leading agencies and brands, and offers team management, SSO, and custom fine-tuning for enterprise customers. The platform is also used by filmmakers and studios for production work.

Pricing and limits

Luma offers a free tier with trial credits, and paid plans: Plus at $30/month with 10,000 credits, Pro at $90/month with 40,000 credits, and Ultra at $300/month with 150,000 credits. Yearly billing saves up to 20%. Business plans with team features are available on contact. Credit costs vary by model, resolution, and action, with detailed pricing on the site.

Key features

Multi-model video generation
Generate videos from text, images, or existing video with models like Ray3.2, Ray3.14, Seedance, Kling, Veo, and more.
Image generation and editing
Create and edit images with models like GPT Image, Nano Banana, Seedream, and Ideogram, with options for upscaling and background removal.
Audio generation tools
Generate audio with text-to-speech, sound effects, music, and transcription using models like ElevenLabs and Whisper.
Creative agents for end-to-end workflows
AI agents that research, generate, and refine across video, image, audio, and text, maintaining brand consistency.
Production utilities
Utilities like background removal, image blending, reframing, and video upscaling to 1080p, 2K, or 4K.

Use cases

Marketing content
Create product hero shots, paid social variants, and teaser videos for marketing campaigns.
Brand creative
Generate and edit images and videos for brand campaigns with consistent style and messaging.
Film and video production
Produce visual effects and virtual production elements for film and TV projects.

Pricing & limits

Verified 10/19/2026

Plus$30/month

Pro$90/month

Ultra$300/month

Check official pricing source

Getting started

To get started, visit app.lumalabs.ai and sign up for a free account. You can then choose a model, input text or an image, and generate video or images. The platform supports text-to-video, image-to-video, and video-to-video workflows, with options for resolution and audio. For teams, contact sales for business plans with admin controls and shared credits.

Frequently asked questions about Luma AI

What is Luma?: Luma is a creative AI platform for generating and editing video, images, and audio, with AI agents that handle end-to-end creative workflows.
Is Luma free to use?: Luma offers a free tier with trial credits, plus paid plans: Plus at $30/month, Pro at $90/month, and Ultra at $300/month, with yearly billing saving up to 20%.
What can I create with Luma?: Luma supports text-to-video, image-to-video, video-to-video, image generation and editing, audio generation, and utilities like background removal and upscaling.
What platforms does Luma support?: Luma is available as a web application, accessible through a browser at app.lumalabs.ai.