Magic Hour

Magic Hour is a browser-based creative platform that brings 100+ AI tools for video and image generation, editing, face swap, lip sync, and talking photos into one studio. It accepts text prompts, images, video clips, and audio as inputs and outputs downloadable videos, images, GIFs, and audio. It is for creators, marketers, and developers who want to produce content quickly without separate apps, with free tools available without sign-up.

Key capabilities

Magic Hour supports text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation, and editing. It also includes audio tools like voice generation, voice cloning, and music generation. All tools are accessible from one account and credit balance, with a model selector to compare compatible options by task.

Pricing and limits

The free tier lets you try supported tools without signing up, including three free 3-second generations per day at 480p with audio. Paid plans start at $12/month with yearly billing and include higher resolutions up to 4K, watermark-free exports, commercial use, priority queue, and larger uploads. Credit packs are available for one-time top-ups, and credits never expire.

Who it is for

Creators can produce social posts, product demos, ads, and launch teasers. Marketing teams can scale content production with AI UGC ad generation and templates. Developers can automate workflows through the REST API with SDKs for Python, Node, Go, and Rust, and teams can use the API for personalized face swap and virtual try-on workflows.

What sets it apart

Magic Hour combines generation, editing, and finishing in one studio, so you can create and refine without moving files between apps. It offers 10,000+ templates sized for every channel, and credits roll over between billing cycles. The platform is trusted by 3.8M+ creators and has been used by teams like the Dallas Mavericks for live jumbotron content.