Semrush

Officialsemrush.com

SEO and AI visibility platform

Grow brand visibility across search engines and AI answers with SEO and content tools.

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Overview

Semrush is a marketing platform for growing and measuring brand visibility across search engines and AI answers. It provides tools for keyword research, competitor analysis, technical SEO, content creation, and AI visibility tracking. It is designed for freelancers, small businesses, agencies, and enterprises.

Pricing and limits

Semrush offers a free plan with 1 demo project and 10 reports per day. Paid plans include SEO at $117.33/month billed annually, Starter at $165.17/month, and Pro+ at $248.17/month, each with increasing limits on websites monitored, keywords tracked, and AI visibility features. The Advanced plan has custom pricing and includes unlimited prompts, API access, and team governance.

What sets it apart

Semrush stands out with its AI visibility features, allowing users to track brand mentions and sentiment in AI answers. It also offers a large database of 29B keywords, 43T backlinks, and 808M domain profiles, plus integrations with Google Analytics and Search Console. The platform includes tools for content optimization, local SEO, and social media management.

Key features

Rank tracking
Track keyword rankings daily across Google, AI Overviews, devices, and locations.
AI visibility
Monitor brand visibility in AI answers with prompt-level tracking and AI sentiment analysis.
Large data database
Access 28B+ keywords, 43T backlinks, and 808M domain profiles for market research.
Site audit
Run technical site audits to identify and fix SEO issues.
Content toolkit
Create and optimize content with AI tools for SEO and AI search readiness.
Social media management
Manage social media posts, monitor brand mentions, and find influencers.

Use cases

Grow search visibility
Find high-value keywords and track rankings to improve organic search performance.
Get recommended by AI
Monitor brand mentions and sentiment in AI answers to get recommended by AI.
Research your market
Analyze competitors' keywords, backlinks, and traffic to identify opportunities.
Connect with local customers
Optimize Google Business Profile and local directories to connect with local customers.
Create engaging content
Create SEO and AI-ready content with topic ideas and optimization tools.
Fix technical site issues
Run technical audits to fix site issues and improve crawlability.

Pricing & limits

Verified 10/19/2026

FreeFree

SEO$139/month ($117.33/month billed yearly)

Starter$199/month ($165.17/month billed yearly)

Pro+$299/month ($248.17/month billed yearly)

AdvancedCustom

Check official pricing source

Getting started

Start by signing up for a free trial or the free plan. Use the Keyword Magic Tool to find keywords from a database of 28B+ terms, then set up Position Tracking to monitor daily rankings. Run a Site Audit to fix technical issues, and use the AI Visibility toolkit to track prompts and sentiment across AI platforms like ChatGPT and Perplexity.

Before you use it

Semrush is a web-based platform, so no installation is needed. It requires an account, and paid plans are billed monthly or annually. The free plan has limited features, and some tools like API access and advanced reporting are only available on higher tiers. A credit card is not required for the free plan.

Frequently asked questions about Semrush

What is Semrush?: Semrush is a platform for growing and measuring brand visibility across search engines and AI answers, with tools for SEO, content, advertising, and social media.
Who is Semrush for?: It is for freelancers, small businesses, agencies, and enterprises looking to improve organic search, AI visibility, and overall brand presence.
Is Semrush free?: Yes, Semrush offers a free plan with 1 demo project and 10 reports per day, and paid plans start at $117.33/month billed annually.
What platforms does Semrush support?: Semrush is a web-based platform accessible through browsers, with integrations and API access for advanced users.