Buffer

Officialbuffer.com

Social media scheduler with AI assistant

Schedule posts, engage audiences, and analyze performance across major social networks.

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Overview

Buffer is a social media management platform that helps individuals, creators, and small businesses plan, publish, analyze, and engage across social networks. It supports scheduling posts to major platforms like Facebook, Instagram, TikTok, and LinkedIn, and includes an AI assistant for content creation. Buffer is designed for consistent publishing and simple workflows, with a forever free plan available.

How it works

Buffer's Publish tool lets you schedule posts to Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, X, and Substack. You can set recurring posting times per channel, choose next available slots, prioritize posts, or pick specific dates. The calendar view shows all channels in one grid, with week and month views, filtering by channel, tag, or post type, and drag-to-reschedule functionality.

Key capabilities

The AI assistant helps brainstorm ideas, rewrite content, and craft platform-specific posts. You can connect Buffer to Claude or ChatGPT to manage workflows from a conversation, pulling performance data and sending content to your queue. The Create space helps organize and repurpose content, while the Community tool lets you triage and respond to comments from one dashboard at 10x speed.

Who it is for

Buffer is for creators, brands, and agencies, as well as marketers and small business owners. It supports solo users and teams, with collaboration features like shared calendars and approval workflows. The platform is used by over 293,000 active users, including companies like Metallica, Benefit, Wired, and Crocs.

Pricing and limits

Buffer offers a forever free plan with no credit card required. You can start planning posts without an account, and drafts are saved in your browser for 30 days. Scheduling and publishing require an account and at least one connected channel. The platform reports 99% post reliability and publishes over 13 million posts monthly.

Key features

Social media scheduling
Schedule posts to major social networks with recurring times, next available slots, or specific dates.
AI assistant
Use the AI assistant to brainstorm ideas, rewrite content, and craft platform-specific posts.
Team collaboration
Manage, edit, and approve team posts with a shared content calendar and approval workflows.
Insights and analytics
Access analytics and reports to see what works and improve your social strategy.
Community engagement
Reply to comments across channels from one dashboard at 10x speed.

Use cases

Social media scheduling
Schedule posts to multiple social networks from one dashboard.
Content creation
Use AI to brainstorm ideas and craft platform-specific posts.
Team collaboration
Manage team approvals and shared calendars for social content.
Performance analysis
Track post performance and improve strategy with analytics.

Pricing & limits

Verified 10/19/2026

FreeFree (up to 3 channels)

Essentials$5/month per channel

Team$10/month per channel

Check official pricing source

Frequently asked questions about Buffer

What is Buffer?: Buffer is a social media management platform that lets you plan, schedule, publish, and analyze posts across multiple social networks from one dashboard.
Who is Buffer for?: Buffer is for creators, brands, and agencies, as well as marketers and small business owners who need to manage social media content consistently.
Is Buffer free?: Yes, Buffer offers a forever free plan. You can also upgrade to paid plans for more features.
Which platforms does Buffer support?: Buffer supports Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, X, and Substack.