Adobe generative AI for images and video
Generate images, video, and audio with Adobe's generative AI, with monthly credits shared across Adobe apps.
Description
Adobe Firefly is the generative AI product made by Adobe. It creates images, video, and audio from prompts in its own app, and its models also power generative features inside other Adobe software. It is aimed at designers and marketing teams who already work in Adobe tools.
How it works
You describe what you want in the Firefly app and generate images, video, or audio, then continue editing in Adobe software if needed. Paid plans include unlimited standard generations, and premium features draw on a monthly allowance of generative credits.
Who it is for
Firefly suits people whose workflow already runs through Adobe apps and teams that need generated assets alongside their existing design files. Team plans are sold per license.
Pricing and limits
The Free plan offers daily generations across image, video, and audio, with limits that refresh every day. Paid individual plans are Firefly Standard with 2,000 generative credits per month, Pro with 4,000, Pro Plus with 10,000, and Premium with 50,000. Prices vary by region, so check the plans page for the current rate in your country.
Key Features
Image generation
Create images from text prompts.
Video and audio generation
Generate clips and sound in the same app.
Adobe app integration
Firefly models power generative features in other Adobe software.
Generative credits
A monthly allowance covers premium features on paid plans.
Use Cases
Design assets
Generate images to use in layouts and campaigns.
Editing existing images
Extend or change photos as part of an Adobe workflow.
Short video
Produce clips for social and marketing content.
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