Dashform

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Agent-ready form builder for AI bookings

Create agent-ready forms that AI agents can discover, qualify, and book, capturing new customers from AI-driven inquiries.

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Overview

Dashform is an AI form builder that turns your contact and booking forms into agent-ready versions, allowing AI agents like Claude, ChatGPT, and Gemini to discover, qualify, and book customers directly. It replaces existing forms with a drop-in solution that looks the same for humans but exposes structured data underneath. Dashform is designed for businesses that take bookings or leads, such as spas, dentists, tutors, and B2B teams, aiming to capture new customers from AI-driven inquiries.

How it works

Dashform publishes every lead funnel as an MCP server, making it accessible to AI agents. It also uses structured signals like llms.txt and JSON-LD for discovery by agents like ChatGPT and Gemini. The platform includes a free AX Audit that scans any site for agent readiness, showing what agents see and miss. Coding agents like Claude Code and Cursor can create, qualify, and publish funnels via MCP tools.

Key capabilities

Key features include AI Lead Qualification with a 0 to 100 fit score, which filters out non-matching submissions before they reach your calendar. Dashform also offers a marketplace for AI agents to discover services, and each booking arrives with the agent's reasoning attached. The platform supports integrations with Google Calendar, Slack, Google Sheets, Zapier, HubSpot, Notion, Salesforce, and webhooks.

Who it is for

Dashform is for businesses that take bookings or leads, such as spas, dentists, tutors, electricians, and B2B teams. It is also useful for teams that want to build product recommendation quizzes to guide buyers to the right product or service. The platform works for anyone who wants to be found and booked by AI agents, without rebuilding their website.

Pricing and limits

Dashform offers a free Hobby plan with 3 Logic Funnels, 1 AI Funnel, and 50 replies per month. The Pro plan costs $39 per month and includes 20 Logic Funnels, 5 AI Funnels, 500 replies, custom branding, and Zapier. The Business plan costs $99 per month and includes 100 Logic Funnels, 20 AI Funnels, 2,000 replies, advanced analytics, and 10 seats. Voice minutes are available as add-ons.

Key features

MCP Server per funnel
Publishes every lead funnel as an MCP server so AI agents can discover, qualify, and book customers directly.
AI Lead Qualification (Fit Score)
Scores each agent submission from 0 to 100 against services, prices, and availability, filtering out non-matches.
AX Audit (AI Agent Readiness Score)
Provides a free AX Audit that scans any site for agent readiness, showing what agents see and miss.
Coding Agent Integration
Allows coding agents like Claude Code and Cursor to create, qualify, and publish funnels via MCP tools.
Integration with Popular Tools
Syncs bookings to Google Calendar, Slack, Google Sheets, Zapier, HubSpot, Notion, Salesforce, and webhooks.
Free and Paid Plans
Offers a free plan with 3 Logic Funnels, 1 AI Funnel, and 50 replies per month, with paid plans starting at $39/month.

Use cases

AI-driven bookings
Businesses can replace their contact and booking forms with agent-ready versions, allowing AI agents to book appointments directly into their calendar.
Product recommendation quizzes
Teams can build personalized product recommendation quizzes that guide visitors to the right product or service, increasing conversion quality.
Agent readiness audit
Businesses can use the AX Audit to scan their site for agent readiness and fix issues to become discoverable by AI agents.

Pricing & limits

From the official site · checked 10/10/2026

HobbyFree

Pro$39/month

Business$99/month

See current pricing on the official site

Frequently asked questions about Dashform

What is Dashform?: Dashform is an AI form builder that creates agent-ready forms and funnels, allowing AI agents like Claude, ChatGPT, and Gemini to discover, qualify, and book customers directly.
Who is Dashform for?: Dashform is for businesses that take bookings or leads, such as spas, dentists, tutors, electricians, and B2B teams, who want to be found and booked by AI agents.
Is Dashform free?: Yes, Dashform offers a free Hobby plan with 3 Logic Funnels, 1 AI Funnel, and 50 replies per month. Paid plans start at $39 per month for Pro and $99 per month for Business.
What platforms does Dashform support?: Dashform works on the web and integrates with tools like Google Calendar, Slack, Google Sheets, Zapier, HubSpot, Notion, Salesforce, and webhooks.
How does Dashform make forms agent-ready?: Dashform publishes each funnel as an MCP server, making it accessible to AI agents. It also uses structured signals like llms.txt and JSON-LD for discovery by agents like ChatGPT and Gemini.